Forget merely buying a laptop in "bubblegum pink" or "sunshine yellow" - Dell is planning to offer customers the chance to embed their own photos in a laptop's casing.
The company last month discarded its conservative design policy, and launched a new Inspiron range with laptops sold in eight different colours.
But that's only the start of its customisation plans, according to an interview given by Dell strategist, Jeff Morris.
"Imagine being able to buy a notebook... [where] the LCD back potentially has a picture of your family, or has maybe the logo of your football team," Morris told the Sydney Morning Herald. "And not a sticker, it's embossed or embedded into the notebook."
Morris also claims that customers may be able to have their name and address laser etched into the base or lid of the notebook.
At last month's launch, the company's director of marketing, Joe Curley, claimed "you're seeing a Dell in transformation." It looks like that might be more than marketing hype.
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